A sample is a group of units selected from a larger group (the population). By studying the sample it is hoped to draw valid conclusions about the larger group.


A sample is generally selected for study because the population is too large to study in its entirety. The sample should be representative of the general population. This is often best achieved by random sampling. Also, before collecting the sample, it is important that the researcher carefully and completely define the population, including a description of the members to be included.